¡§Rebel Trainer Proves You Can Gain More
Lean Muscle Mass And Dramatically Increase
Your Health In Just 7 Minutes a Day...
And He Guarantees It!¡¨


Cut through the hype with
" 7 Super Supplements!"...
PLUS get Jon's FIT 365
eZine absolutely FREE!

¡§Read This Page Before I Have To Legally Change It and
Make It More ¡¥Politically Correct¡¦ So I Won¡¦t Get Sued ¡V
Supplement Companies, Health Clubs and Certain
¡¥Fitness Gurus¡¦ Do Not Want You To Read This!¡¨

 


Best-selling author of
Fit Over 40 and
Every Other Day Diet
DALLAS TX ¡X 06-24-2008

Dear Time-Efficient Friend,

You want more muscle, less fat and better health in less time. Everybody does. Hundreds of BS artists and con men have suckered smart people like you and me into buying all kinds of pills and potions to give it to us.

It has all been just a fantasy...until now.

What you are about to discover is not a pill or a potion. It is not a gimmick. This is not some hype to steal your hard-earned money. I couldn't live with myself if I tried to sell lies. I have a family and a belief that demands living up to a higher standard of ethics.

The truth is I stumbled on a way to work out that is so powerful yet so brief I had to share it with the you and the rest of the world.

Here's How I Went From Hours In The Gym
To Just Minutes In the Gym Every Week

Let me share a true story with you. Several years ago I started to notice that my entire life revolved around my workouts and eating "six meals a day". Sure, this is my job. But come on. I have a life...and I demanded it back.

I soon discovered a connection between the training routines we read about in the magazines and trainers want to put us on...and steroids. Even worse, greedy supplement companies were just sitting back and laughing all the way to the bank as real-world trainees like you and me emptied their wallets on worthless pills and powders. ¡§Recovery¡¨ supplements became the rage. What a scam!

I'm going to cut through the nice talk and say it straight: Many of the articles you read in magazines were written by genetic freaks and drug-abusing muscle monsters who couldn't teach a REAL person to train if their pathetic lives depended on it. The same goes for most of the trainers I see in gyms today. And the supplment companies depend on this for their lives. The more you train, the more pills they can sell you. After all, you need all the ¡§help¡¨ you can get in the gym.

It's time for some honesty!

Click here to enter - 7 Minute Muscle

"Jon Benson has outdone himself..."

As both a trainer and a bodybuilder, I am always looking for new ways to pack on as much muscle as possible. I thought I found everything that could have ever been written about building muscle (I have bodybuilding books dating back to the 1930's) but Jon Benson has outdone himself with 7 Minute Muscle.

I've written for the top fitness magazines in the country including Men's Fitness, Maximum Fitness and T-nation but have yet to come across a program as efficient and effective as 7 Minute Muscle. I love bodybuilding but I hate spending all day in the gym so I needed something to give me the pump I was looking for. My arms felt like they were going to pop from the intense pump that I had after the very first 7 Minute Muscle workout.  Jon, you really need to raise the price on this, it's that good!

Jimmy Smith, MS, CSCS
Author, The Physique Formula
www.jimmysmithtraining.com

 

"I dropped 8% bodyfat in 8 weeks!"

What can I say, other than "7MM is one of the best programs I've ever used!" In the past 8 weeks I've only dropped a mere 5-6 lbs of overall weight, but a whopping 8% bodyfat! Thanks to the combination of Jon's "Every Other Day Diet" and 7MM, I've gone from a size 33 to a 27 jean in that same time span!

Of course, 7MM isn't an easy "walk-in-the-park" type program. It's tough, challenging, but so much fun! Our family and friends are now paying attention, wanting to know the recipe of our success (that is, until they hear it's not just popping a pill and keep eating junk while sitting on the couch). Do I recommend 7 Minute Muscle? A nice, loud YES to that!

Sarah Wolk
Personal Fitness Coach
www.atozfitness.com

 

¡§Jon, Were You Angry?¡¨

Darn right I was angry...and I'm a nice guy! I rarely even get angry. But I wasted months, even years of my life trying to get the perfect body. And I see people like you doing the same thing every single day in the gym. I bought into the BS these so-called "experts" were selling...

The so-called ¡§experts¡¨ want you to eat 6-9 times a day!
¡X Who has the time or the desire to do that? Plus eating all the time is not good for your organs!

The so-called ¡§guru trainers¡¨ want you to workout 5-15 hours a week!
¡X How long do you think you or anyone else with a LIFE can keep that up?

The self-proclaimed ¡§pro trainers¡¨ want you to take 10-20 supplements a day!
¡X Look, you only need a FEW supplements at most...the rest are wasted money!

These same trainers want you to use 10-15 sets per muscle group!
¡X Are you *#@! kidding me?? I tried this and wound up sick, burned out, and all for nothing!

Other guys want you to use only ONE set per muscle group!
¡X This is a step in the right direction, but it's also a great way to injure yourself!

But Everything Changed When
I Asked Myself One Simple Question...

I started digging around in some of my old muscle books from back in the 50s, 60s and 70s. I begin reading the words of real experts. These were trainers who knew how to get results before all this steroid-induced "hours in the gym" nonsense began. I found out that many of these men and women were getting results in just minutes a day rather than hours. Most of them didn't take many supplements either. (I reveal which ones they took and why.)

This led me to ask one simple question. This is the question led to over three years of research and testing to create the ultimate time-saving muscle-building System ever created:

¡§How can I get the most results in the least amount of time?¡¨

Sounds too simple, right? Then how come everyone seems to be doing just the opposite¡Xtraining LONGER and getting no results?

I guess you could say I got a bit carried away. I became totally determined to flip the muscle-building and fat-loss industry upside down faster than a burning pancake. I spent the next three years of my life researching and perfecting the ultimate System for building muscle in minutes and burning fat faster than you ever dreamed possible...

Click here to enter - 7 Minute Muscle

Introducing 7 Minute Muscle!

 

¡§The Fastest Way To Build Lean Muscle¡VGuaranteed!¡¨

Available in Instant Download! Includes E-Book And 6 Digital Training Videos!
No Questions Asked 60-Day Money Back Guarantee! Only $77!

NOTE: This System is not magic. In fact it's damn hard work. If you want another quick fix scam, then leave this page. I didn't create 7 Minute Muscle for daydreamers who are afraid of breaking a sweat. But if you are willing to put just 7 minutes of honest effort a day in the gym just five days a week, then I'm talking to YOU.

7 Minute Muscle is perfect for you if you are interested in...

  • Saving your valuable time
  • Saving money on wasted supplements
  • Saving your body and your joints from needless abuse
  • Saving yourself from a life of "six meals a day" to get lean and muscular
  • And more than that...

You Need To Get Your Life Back!

Want something more valuable than all the money on earth? Dumb question, right? I can help give it to you if click the red ¡§Order Now¡¨ button above and take some no-risk action today. Use my new System and videos for just 60 days at NO risk. You will not only gain lean muscle and burn fat, but you will also save time. We're talking months of time...even years!

Think about it: What if you could could get a fantastic body exercising under an hour per week? Most people spend five hours or more every week in the gym. That's a difference of 4 hours, right?

4 hours gained every week = over 1 year of extra life if you are 30, and more if you're younger. Even if you are a bit older like me, do you really want to throw your days away like yesterday's garbage? No way! You want to live every minute of your life to the fullest.

Let's not kid each other: What I'm talking about is truly priceless.

¡§What Kind Of Results Can I Expect?¡¨

Tremendous...if you are willing to learn the System (that takes a few hours) and work hard mentally and physically. I will say this again: This is fun but challenging. No wimps allowed. No whiners, no quitters. Anyone can do it¡Xmale or female, young or old, beginner or advanced lifters. That doesn't matter.

Just get ready to FORGET everything you know about building muscle and give me 60 days to prove my point. This System has never been revealed to the public until today. Rarely is there anything ¡§new¡¨¡Xbut 7 Minute Muscle is truly revolutionary.

If I'm wrong, you are not out a penny. If I'm right (and I am) you will have more muscle, less fat, and at least a few extra months of life handed to you.

Do we have a deal?

Introducing 7 Minute Muscle!

 

¡§The Fastest Way To Build Lean Muscle¡VGuaranteed!¡¨

Available in Instant Download! Includes E-Book And 6 Digital Training Videos!
No Questions Asked 60-Day Money Back Guarantee! Only $77!

Most everyone who works out is wasting their time. Plain and simple. I don't mean to sound negative but it's the truth. Plus the vast majority who exercise are not getting the results they deserve. Hey, I've been there myself. I know what that feels like. Smart people can fall into this trap very easily.

The rest see results but at a great price. They spend anywhere from 5 to 15 hours a week in the gym alone...and that does not count cardio, food prep, and endless hours spent dwelling on how to get those abs, that chest, those legs or those biceps they long for.

Sound familiar? If you have trained as long as I have it should.

Now, my System demands that you workout in a gym, but only for 7 minutes. If you're really ambitious or if you're a bodybuilder, I have you covered too. You only have to workout for 14-21 minutes. Sound reasonable?

Okay, You Have A Lot of Questions...

Hey, that's okay! I'm sitting here telling you that you can freakin' train only 7 minutes and get great results. I'd be curious if I were you too. And I'd be skeptical if I didn't have the inside track on why all this works.

"Jon, I love what you're saying...but $77 seems a bit high. What gives?"

May I ask you something personal? How much do you make an hour at work? Let's say it's $20 an hour. Are you WORTH MORE than $20 per hour? Of course you are. But when it comes to money, you are ¡§worth¡¨ what you are paid. (Yeah, I know, most of us are worth a lot more! But hang with me...) Now, that means you have a dollar figure for your hourly worth. Whether it's $10 or $1000, it doesn't matter¡Xwe all have a dollar figure for our time. Can you really look me in the eye and say $77 for a book and an entire SERIES of training videos is not worth a fraction of your worth? Come on! I'm literally going to save you months and maybe even years of time on this program. Now, how much are THOSE hours worth to you? Besides, with 7 Minute Muscle you get a lot more than just a book. You get a proven System: an e-book, six training videos, and some serious discounts on future products. I'd say $77 is a bargain! It will MORE than pay for itself in just a matter of days...maybe even hours.

"Jon, this sounds too good to be true. Are you exaggerating?"

It's not too good to be true, and you may be cursing my name at the six-minute mark! I am not exaggerating: The exercise protocol is timed at exactly 7 minutes for Level 1 trainees. That's about half of the trainers in the world. About 25% are high-level intermediate trainees. They can try the 14-minute protocol if they want, but they probably don't need to. The only group of trainees who MAY (read: may!) need to train longer are the elite-level bodybuilders, or people who just like the gym a hell of a lot. For them I have a 14-minute and 21-minute protocol. I don't even do the 21-minute protocol.

"Jon, does this time include cardio too?"

No it doesn't. I'm just being honest with you. However, the cardio routine I give you for TOTAL fat-burning and heart health is a whopping 9 minutes extra 2-3 days per week. That's it. The protocol I outline has been university tested but I can count on one hand how many people know about it. I've used it for years! If you want the absolute best of everything, include my walking routine outline in the book. But that is optional.

"Jon, is this just an e-book?"

No! This is an e-book and SIX (6) bonus training videos! I'm giving you everything for just $77. Videos, e-book, and even a few surprise bonuses later down the road. The book is delivered to you immediately in PDF format...no waiting!

"Jon, how solid is your research? Is this just a wild theory?"

Solid as a rock. My original draft had over 100 cited references to specific studies on muscle growth, natural hormonal manipulation, fat loss, mind over muscle (a vital part of the program!), and more. I edited this down to less than 50, but that took months of work. The book is FAR from "fluffy". It's short (under 100 pages) but a serious study of brevity training principles with solid, peer-reviewed research supporting the protocols behind the System.

"Jon, what is this mind over muscle thing all about? New age stuff?"

Nah. No 'chanting crystal power'... : ) My "Mental Equation" chapters are some of the most researched. The science is called "Psychophysiology", or how the mind and body affect one another to increase performance. You'll learn about my 3-Flow Technique and how just THIS will increase your training results by over 200%. You'll discover how a particular brain wave that you produce every day naturally can be stimulated without anything but your thoughts (specifically, where you choose to put your attention) that will increase your results even more.

"Jon, what's this about training videos?"

One of the professional trainers I used during my "guinea pig" testing phase loved 7 Minute Muscle so much he shot all the videos for me at no cost! They're all in digital format, not DVDs, so you can start watching them TODAY, as soon as you order. We take you through every workout in the Level 1 7 Minute Muscle Protocol. Level 2 and 3 users are advanced enough to know what to do after that. These videos, professionally edited and shot, will show you EXACTLY how to use the 7 Minute Muscle System. In fact, Vince shot these videos LIVE with a counter running! They're amazing.

Click here to enter - 7 Minute Muscle

"Jon, I'm a girl wanting to increase my tone, but I don't want to look like you!"

Well, you're in luck, your muscles have no clue what the word "tone" means. And the 7 Minute Muscle System is perfect for getting the look you really want. Slightly larger muscles and less bodyfat THAT is "toned!" Hey, there are three girls in our videos. One is a doctor and a mom with three kids! One is only in her early 20s. It's perfect for women or men.

"Jon, I don't have a gym membership. Can I still do 7 Minute Muscle?"

You can, but you will not see the results a gym can give you unless you get some dumbbells for your home. Isn't a better body worth a few minutes in a gym?

"Jon, I have problems with my butt and legs."

Then this is your lucky day! We include a BONUS (bonus!) audio that shows you how to get a great butt and shapely legs without going to the gym! All you need is a ball, bench, and possibly some light dumbbells. Of course you can use this workout in the gym too.

"Jon, are you serious about the 60-day No Questions Asked Money-Back Guarantee?"

Serious as can be. If you apply yourself using 7 Minute Muscle for 60 days and for ANY reason do not find it the most effective, time-saving, muscle-building workout you've ever done, I'll gladly refund your money. No questions, no hassles!

Here's What You Get!

 

The 7 Minute Muscle Training System e-Book!

The Bible of Brevity Training! This revolutionary work took over three years of effort, testing, and refining to deliver you the ultimate way to train for muscle in minutes. I cover everythingÑhow to think, how to train and what few supplements really work! All the science you will ever want put into a fun, readable format! I include all three Levels of 7 Minute Muscle training for beginners, intermediate and advanced trainees, and even an "ultra-beginner" workout!

PLUS You Also Get These Incredible Free Bonuses!

 

Special Video Bonus 1:

"All About 7 Minute Muscle!"

Learn about the 7 Minute Muscle System first-hand from master trainer Vince Delmonte and our 7 Minute Muscle trainees! In this video, Vince covers the basics behind the System, why it works, and exactly how each workout is constructed!

 

Special Video Bonus 2:

"An Amazing Chest In Minutes!"

Vince and Kevin team up for an intense 7 Minute Muscle chest workout that hits all the high points of the System: varying reps, varying rest intervals, and pushing toward a single goal I call your "AR Record." One goal, one focus, 7 minutes long! (Video delivered instantly in Flash and Quicktime Digital Format!)

 

Special Video Bonus 3:

"A Sculpted Back In Minutes!"

Kevin joins Vince again for a killer back workout 7 Minute Muscle style! You'll watch Vince give Kevin some pointers that will help you really target the back muscles without stressing the shoulders and biceps. Watch as Kevin destroys his previous AR best by SIX reps from the previous week. Gains like this are just amazing! (Video delivered instantly in Flash and Quicktime Digital Format!)

 

Special Video Bonus 4:

"Sexy Shoulders In Minutes!"

Folks, take a look at Adina, our guest trainee for the 7 Minute Muscle shoulder video. She's hardly a "bodybuilder." This System works for anyone at any fitness level! Wait until you see her shoulders...after only a few weeks of 7 Minute Muscle training, Adina has built nice, defined shoulders! (Video delivered instantly in Flash and Quicktime Digital Format!)

 

Special Video Bonus 5:

"Hot Legs In Minutes!"

Guys and gals, meet Dr. Heather Waters, a 36-year-old mother of three (wow!) who trains with rocking intensity. Vince puts Dr. Waters through the 7 Minute Muscle leg workout in "superset" fashion. This is just one of the variations you can use if you want. Also pay close attention to what Dr. Waters says at the end of the workout about the aerobic power of 7 Minute Muscle. Many trainees find they don't even need cardio or that they can cut it way down on this System! (Video delivered instantly in Flash and Quicktime Digital Format!)

 

Special Video Bonus 6:

"Great Arms In Minutes!"

Ready for a "gun show"? Fitness model Rob joins Vince for a biceps and triceps workout 7 Minute Muscle style. One look at Rob's arms will let you know how well this System works for building biceps and triceps! (Video delivered instantly in Flash and Quicktime Digital Format!)

 

Special Bonus Video:

"Your Best Butt & Legs...At Home In Minutes!"

The lovely Laura joins Vince In this 7 Minute Muscle bonus video to show you three of the best in-home movement you can do for your lower body. Plus Vince shows you the best butt and hamstring movement there is using nothing more than your body weight and a rubber ball. Perfect for training right in the comfort of your own home! (Video delivered instantly in Flash and Quicktime Digital Format!)

Available in Instant Download! Includes E-Book And 6 Digital Training Videos!
No Questions Asked 60-Day Money Back Guarantee! Only $77!

 

"Why Did You Say You May Have To
Legally Change This Page, Jon?"

Good question. I kinda already did. My attorney freaked when I started naming names of certain magazines, supplement companies and so-on. I'm not trying to be negative, and there are a lot of very GOOD supplement companies and magazines out there. Please don't get me wrong. I just wanted to steer people clear of the ones I know are bogus.

If you subscribe to my E-Zine, you'll find I mention specifics from time to time...let's put it that way...

One thing I had to change right off the bat were the names of three very popular gym franchises who practically make their entire fortunes SOLEY on the fact you training too much. How is that? Simple: Overtraining leads to burnout. (I cover the exact statistics in my e-book.) These health club giants want you to burn out. They depend on signing up far more people than they could actually service, knowing full well 90% of them will never walk through the door more than a few times.

This is just sad folks. Over a BILLION (with a "B") dollars a year is wasted on memberships people never use.

For a long time I thought it was just laziness...but I am not lazy! And I bet you are not lazy either. True, some of us (including me) need a good kick in the butt from time to time, but overall we are NOT lazy people, right?

The fact is this is not your fault. Exercising too long just burns out your body and your mind. What you need is a better method. That's what the 7 Minute Muscle System is all about. It gives you the tools you need to stop wasting time AND money.

Introducing 7 Minute Muscle!

 

¡§The Fastest Way To Build Lean Muscle¡VGuaranteed!¡¨

Available in Instant Download! Includes E-Book And 6 Digital Training Videos!
No Questions Asked 60-Day Money Back Guarantee! Only $77!

Now I Have Some Questions For You...

How do you know that 45 minutes of exercise is better than 30? Or 20? Have you tested it? Or have you just been doing what everyone else is doing?

And how is that working for you?

In my book, I talk about how we started in the middle. Let me explain. You see, most of us began our workout routines somewhere "in the middle" ¡X with 3 sets rather than just 1 or 2, or with 30 minutes of cardio rather than 5 or 10. So we really don't know if less would work just as well...even better!

I do. I've tested it. Less works MUCH better if it's done right. You have to do it right. You can't just "workout less" and expect results. And unless you spent the last three years digging around in countless books and research publications like I have, you absolutely MUST grab a copy of my 7 Minute Muscle System right now.

Why on earth would you hesitate? Take action! I'm giving you 60 full days to try it out for yourself. If you don't agree that this System works and works better than any routine you've ever used, send me an email and I'll refund every penny of your purchase.

7 Minute Muscle is perfect for...

Click here to enter - 7 Minute Muscle

  • The busy executive who can only squeeze in a few minutes a day to exercise!
  • The frantic mom who still wants to keep in top shape even with the job and kids!
  • The hard-core bodybuilders and muscleheads like me who are always looking for that edge!
  • The beginners out there who do not want to start "in the middle" and waste time!
  • The frustrated "no-gainers" out there who want to put an end to running in circles!
  • The guys and gals who really want to tap into their highest mental state of performance!
  • The athlete who need to train but also need to focus their energies on their sport!
  • The super-busy college student who refuses to do the ¡§Freshman 15!¡¨
  • Anyone, any age, any level¡Xmy System will work for you, 100% guaranteed!

Introducing 7 Minute Muscle!

 

¡§The Fastest Way To Build Lean Muscle¡VGuaranteed!¡¨

Available in Instant Download! Includes E-Book And 6 Digital Training Videos!
No Questions Asked 60-Day Money Back Guarantee! Only $77!

There's nothing more I can say other than this: You now have every reason to take action, download my book and videos today, and see for yourself. Find out how much time YOU will save and how fast you can really gain muscle and burn fat. Discover the missing "mental edge secret" of Olympic athletes and professionals and how you too can tap into this powerful state of performance.

Save your valuable time for the things in your life that really matter!

Here's to your success, in hardly no time at all....

Jon Benson
Author, 7 Minute Muscle
Best-selling author of Fit Over 40
Best selling author of The Every Other Day Diet
Creator of The M-Power Series

P.S. When you order today, I am going to give you a SPECIAL DISCOUNT PAGE that will allow you to save over $40 when you pick up two other companion books to 7 Minute Muscle! This is yours if you want it, or just pick up 7 Minute Muscle by itself. It's up to you...but the offer is there if you want it.

P.P.S. Remember: This is a tested, proven, research-based System of building muscle in the shortest amount of time humanly possible. There is not another program like this anywhere. This System is one of a kind and designed to deliver you the absolute best results in the absolute least amount of time. Without questions! It is the ONLY System that combines the proper mental strategies with seven very powerful workout techniques, all in just 7 minutes. Why are you waiting? Order NOW and try it for yourself free of risk! Your muscles, your bodyfat, your wallet, and your TIME will thank you for it...

Introducing 7 Minute Muscle!

 

¡§The Fastest Way To Build Lean Muscle¡VGuaranteed!¡¨

Available in Instant Download! Includes E-Book And 6 Digital Training Videos!
No Questions Asked 60-Day Money Back Guarantee! Only $77!

"One of the most intense workouts ever!"

I have trained many times with Jon Benson using his 7 Minute Muscle techniques. As a champion bodybuilder, I know what an intense workout feels like. Jon gives you three levels: Beginner, Intermediate and Advanced. Let me tell you, the advanced workout is one of the most intense workouts I've ever had! It all happens in a very short time. No time for small-talk in the gym, that's for sure... but the results are simply incredible.

Jon's System gave me more definition and muscular quality, and I highly recommend it to anyone¡Xbeginner to advanced, male or female. Congratulation Jon, your system is one of the best in the world, and I will continue to use it with my 1 Rep Mass system of training!

Fabrice Rinaldi, BEES
French National Champion
Author, 1 Rep Mass
www.1RepMass.com

 

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Full Article: HOW TO START YOUR OWN HIGHLY PROFITABLE CATERING SERVICE People with money seem to be on a binge to prove their status and flaunt their wealth by staging large, catered parties. As a matter of fact, in some circle of affluency, a party or social get-together isn't considered an event of any significance unless it's a catered affair. With the same kind of reasoning, businesses of all sizes are using catered lunches, cocktail parties and dinner meetings to build their images and increase company sales. It's a matter of keeping up with the competition in promoting a company and/or product. On a smaller, but just as busy marketing scale, more and more working mothers are paying to have catered birthday and graduation parties, as well as wedding receptions handled by caterers. The reasons are simple to understand--if she's working outside the home, today's mother just doesn't have the time or the energy to do all the planning and staging of a memorable party. Besides those reasons for turning everything over to a caterer, working mothers feel a little guilty about the time away from their children they lose because of their jobs. Thus, they're ready and willing to make it all to them by paying for a lavish party the child will remember for years to come. Caterers handle everything from birthday parties for children, to breakfast in bed and intimate candlelight dinners for two, to company dinner parties for 50 and wedding receptions involving a thousand or more guests. This kind of entreprenuerial business is definitely growing and becoming more popular with people of all income levels. An imaginative caterer in a large metropolitan area can easily gross $150,000 per year, while a small part-time caterer in a small town can count on at least $10,000 to $15,000 per year. One small, but very ambitious caterer is reported to have grossed $250,000 after only 2-years in the business! You don't need special education or training to become a successful caterer. You do need a affinity for people and a kind of intuition as to what people enjoy in different environmental settings. A quick survey of successful caterers across the nation shows that began with zero capital by working out of their homes. The basic starting up investment would appear to be around $500, with some big spenders capitalizing their idea with as much as $15,000 in order to get off to a fast start. This seems to be an ideal business for an ambitious couple to start and operate with very little capital investment required. One person can spend his time hustling up business while the other would do the planning, organizing and actual catering. As with any business, your success will be directly related to the soundness of planning and the working of that plan. Understand exactly what your client wants, and give him what he wants in the way of service that reflects upon the client in a complimentary manner. Basically, you can start with an advertisement in your local newspapers. This advertisement need not be much more than a simple announcement: Creative Catering-Specializing in personal service- We can handle any party or special event from start to finish-no idea to small or too large- Your satisfaction is always guaranteed! We can handle everything for you.. Call us, and let us make your parties worth remembering... Naturally, the first thing you want from anyone calling to ask about your services, is that anyone calling to ask about your services, is that person's name, address and phone number. Then you want to know what kind of party or event they have in mind. As soon as you have this information, relax a little bit and inquire to find out about the person or the company--the people--sponsoring the party and their ultimate goals or reasons for the party. If it's to celebrate birthday, graduation, anniversary or a wedding reception--finding out about the interests, background and ambitious of the guest of honor will be of value to you in your planning. Taking a few minutes to learn everything you can about whoever the party is for, and the people giving the party, will also make it much easire to close the sale than any sales pitch or special persuasive tactics. People like to talk about themselves, and they especially like to tell everyone why they're honoring someone, even when they pretend to keep it a secret who initiated the idea. So, it's important that you be a good listener, that you have the ability to get people to talk about themselves, and that you take notes on the things they tell you. This same principle applies to business people, regardless of who's talking to you or the purpose of the catered affair. The more polished and adept you can become in getting your prospects to talk about themselves, the more information relative to their background you can elicit, and the more you listen; the better your parties will be, and the greater success you'll attain in the catering business. You take the information you glean from this first interview and plan/organize the event on paper. This means you're going to have to have contacts or at least working relationships with innumerable service businesses. If your client wants to stage a birthday party for a 12-year old---he or she greets the guests as they arrive, makes sure everybody knows who he is---then what about party favors---a soft drink and a conversation leader until all the guests arrive--the opening of presents--icecream and cake--and games to play, a thank you gift for coming, and a reason to end the party at a pre-determined time... Do you greet the guests, does the mother or father, or the little boy or girl? Where do you come up with the party favors at less than regular retail prices? Where are you going to get the soft drinks-your cost and the glasses or paper cups to serve them in? What about ice? What kind of games to play? Who'll be the conservation leader? Will there be a clown or someone special to keep everything moving according to plan? Where do you get the ice cream and cake? What games to play? How to get everyone involved? And finally, a feasible and polite reason for ending the party and sending everyone home... All this takes planning, organization, and if you're going to make a profit, a definite awareness of cost control. Get it all down on paper as a proposal to the people who want to pay you to carry it off. Figure out your costs, the time involved in putting it all together, and then get back to your prospect. Always leave room for changes in your proposal. In fact, expect them--invite input and suggestions from the client--and always have an alternate idea in your mind for each of those on your written proposals. Discuss your proposal with the client just as you would a script for a television show, make the suggested changes and ask for a 50-percent advance deposit. From there, it's just a matter of following your plan. Regardless of size or type of party--whether your client is a working mother or a giant corporation--the format is always the same: initial inquiry, interview, your proposal, 2nd interview for any changes, agreement, deposit, staging the party itself, and your final payment. As mentioned earlier, success in this business comes from your planning--having a lot of contacts--and working your plan. An important word of caution: Try not to get "boxed in" to setting or even revealing a tentative price until you've had a chance to listen to what the prospect wants, to study your own capabilities, and to make a formal written proposal. If a customer wants to know how much you charge--and if you feel it necessary in order to eventually close the sale--you can tell him 50 to 100 dollars per hour, plus expenses, and of course, depending on the type of event the customer wants. As for how much the average party costs, again tell him that it varies anywhere from 50 to 5,000 dollars. Always keep in mind that you are a professional, and that if the ordinary person had your knowledge, contacts and ambition to do it himself, he wouldn't be calling you on the phone. He needs your help for any number of reasons. You specialize in this kind of work or service just as a doctor specializes in medicine and a lawyer in legal matters. Therefore, you should, and do expect to be paid accordingly. Something else--this business thrives on word-of-mouth advertising--referrals--and thus, is direct "freeway' to the kind of customers where money is of no concern. However, on order to gain access to this market, your business emphasis has to be on service. This means the capability of handling everything for the customer, from having the invitations printed and sent out to cleaning up after the last guest has left. Businesses and people in the upper income brackets, like to pick up the phone--tell someone they want a party on a certain date--and then forget about it, knowing everything will be taken care of without further worry or time involvement from them. Once you've developed your expertise and clientele to this level, you'll have a business in the $200,000 to $250,00 per year range. Definitely arrange for a display ad in the yellow pages of your telephone directory. You'll probably get 40% of your inquires from this source alone. Generally speaking, radio and/or television advertising will be too expensive when compared with the immediate results. However, it is recommended that you consider these media prior to special holidays. Working with restaurants, supper clubs, bridal shops and entertainment business in general. can bring in hundreds of referrals for you. Rubbing shoulders with, and circulating as a part of your area's civic and service clubs, should also result in more business for you. Keep your eyes and ears on the alert. Where ever you go, and with whomever you associate, always be ready to promote and sell your services, if not on the spot, at least make a note to follow up when conditions are more in your favor. Promoting and selling your services will require at least half your time, and that's why two people operating catering services are so successful from the start. The actual selling is quite simple so long as you emphasize the service and time-saving aspects. The more time-consuming work you can handle for the client, the easier it's going to be for you to close the sale. Handing out business cards is one of the least expensive ways to advertise, promote and sell your services. One enterprising caterer makes arrangements with the sponsors of all his parties, to see that each of the guests gets one of his business cards. Another gives each of his clients a stack of his business cards, and tells them he'll pay them $25 for each prospect they refer to him. He tells them to write their name on the backs of the cards, and to hand them out to their friends. And then, whenever a person tells him that John or Jane suggested he call, and he presents the card with John or Jane's name on the back, this very successful caterer sends John or Jane a $25 check. Another very successful caterer pays commissions to a group of housewives and college students who solicit--via their home phones--interviews for him with brides-to-be. They get their leads from announcements, and pictures of brides-to-be in the local papers. Many caterers pay sales people a commission for letting them know when they hear about a party or special event being planned by one of their business customers. The possibilities go on and on, and are seemingly un limited. Time is becoming more valuable to a lot more people every day, which means there are more and more opportunities for great wealth and personal independence as a professional caterer. In reality the success for just about any person entering this field, will be limited only by his or her own imagination and energy. There is definite opportunity for great wealth within the catering field. Anyone with a sense of service to others can succeed. Very little "readycash" is needed to begin. Therefore, the only thing standing between you and the realization of your dreams, is the action it takes on your part to get started...

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