Acting: Make It Your Business – How to Avoid Mistakes and Achieve Success as a Working Actor

Posted by admin on 12th February 2010
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Total Customer Reviews: (30)
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Acting: Make It Your Business, written by an award-winning, veteran casting director, puts the power to land jobs and thrive in any medium - stage, film, TV, or the Internet - directly into the hands of the actor. This blunt, wise, and often hilarious guide overflows with cutting-edge audition, marketing, and networking strategies, combining tradit[Read More]
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2Feb

The Frugal Editor: Put your best book forward to avoid humiliation and ensure success (How to Do It Frugally)

Posted by admin on 9th February 2010
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2Feb

The Brand Bubble: The Looming Crisis in Brand Value and How to Avoid It

Posted by admin on 12th November 2009
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Total Customer Reviews: (76)
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How to use brands to gain and sustain competitive advantage Read a Q&A with author John Gerzema [PDF]. Companies today face a dilemma in marketing. The tried-and-true formulas to create sales and market share behind brands are becoming irrelevant and losing traction with consumers. In this book, Gerzema and LeBar offer credible evidence--draw[Read More]
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11Nov