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| How to Get Ideas |
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Product Description |
| In How to Get Ideas, Jack Foster draws on three decades of experience as an advertising writer and creative director to take the mystery and anxiety out of getting ideas. Describing eight ways to condition your mind to produce ideas and five subsequent steps for creating and implementing ideas on command, he makes it easy, fun, and understandable. |
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 A REAL IDEA IS RARE. |
| Review Date: May 26, 2000 |
| Reviewer: Henry Caroselli, California |
| "I spent 6 years as the Advertising Creative Director for Disneyland and 20+ years in the advertising agency business. I can comfortably say that I know the power of an idea. I know that what most people call ideas aren't real ideas. A real idea is quite rare, very precious, and requires careful nurturing so it can grow into a powerful force. Jack's book outlines the process of what it takes to come up with a real idea - and how to persevere until that idea has a life of its own. Jack's book is a must read if you want to get in (or want to stay in) the idea business." |
It was great. Ideas are flowing like never before.
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| Review Date: October 13, 1998 |
| Reviewer: , |
| Jack Foster's book "How to get ideas" helped our company create the atmosphere that we needed to generate excitement and, of course, ideas. I didn't think it was possible to teach others how to get ideas until I read Foster's book. I used to think that ideas just happened or that some people were naturally more creative then others. Foster suggests excercises and step by step instructions in a format that is fun and easy to read. My biggest temptation was to rip through the pages without taking the time to stop and absorb what I had just read. So I read it twice. Make that three times. I highly recommend this book to anyone who has to get the creative juices going but just doesn't know how. If you're naturally creative but run into an occasional roadblock this book will suggest a detour to get you back on track. 5-stars. |
How To Get Ideas
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| Review Date: January 4, 2007 |
| Reviewer: Jay T, Arizona |
| I have worked in a 4-A advertising agency for the past 22 years. An advertising agency is an idea factory. The first book that I read on ideas was "A Technique for Producing Ideas," by James Webb Young. A dynamite book in a few pages. "How To Get Ideas" is better, much better. If Young's book is a 10-star, Jack Foster's book is a 20-star. |
Thinking the Einstein way
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| Review Date: May 4, 2007 |
| Reviewer: Frank S. Joseph, Chevy Chase MD |
"Albert Einstein said his best ideas came to him while he was shaving," Jack Foster writes in "How to Get Ideas" (2nd ed.). When I read that line, what could I do? I put the book down for a moment and went to shave.
That's about the only time I stopped reading though, and you won't be able to put it down either. For boosting creativity, this book is a lifesaver.
Foster's advice is simple -- have fun, think like a child again, open your mind to new possibilities -- but not necessarily obvious. Most of us do the same old things and think in the same old ways. Foster aims to help us spot these unhelpful patterns, then break out with easy-to-follow tips and stimulating exercises.
And anecdotes. Foster draws on decades of experience as a top creative hand in major advertising agencies, where he encountered guys and gals driven by curiosity -- people who found out how much a ten-gallon hat will hold (three-quarters of a gallon) and how many times per day an African elephant will defecate (16). Illustrating how to solve a problem by stepping around it, Foster tells the story of the woman who solved the slow-elevator problem in her building -- by mounting mirrors in the lobby. (How did she do it? See P. 134.)
You'll discover how to overcome the fears that keep you from thinking creatively ... easy ways to gather information ... combining unrelated facts for new ideas ... the five steps for getting great new ideas ... and how to put them to work for YOU.
You'll finish reading "How to Get Ideas" in an hour or two. But you'll benefit from its advice for the rest of your life. |
Highly Recommended!
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| Review Date: April 4, 2001 |
| Reviewer: Rolf Dobelli, Switzerland |
It's a shame that some readers might overlook this book as just another entry into the super-saturated and rarely enlightening field of creativity. Using quotes and examples drawn from the origins of well known - and even life-altering - ideas, creations and inventions, Jack Foster has crafted an educational, entertaining and inspirational book. He gets right to the point, makes you laugh and never descends to the level of psychobabble. He is aided and abetted by illustrator Larry Corby. We [...] recommend this book to all readers - Even if you aren't transformed into an idea fountain, you'll enjoy yourself, and probably learn something.
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11Nov
Posted by admin on 20th November 2009
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| DUNCTON WOOD |
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11Nov
Posted by admin on 20th November 2009
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| Criminal Minded |
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11Nov
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| Crescent |
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11Nov
Posted by admin on 20th November 2009
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Posted by admin on 20th November 2009
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Posted by admin on 20th November 2009
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| Astronomy Hacks |
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11Nov
Posted by admin on 20th November 2009
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| Angelina Jolie's: Notes from My Travels |
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| Manufacturer: Pocket |
| Customer Rating: |
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| List Price: $15.00 |
| Sale Price: $11.70 |
| Availibility: Usually ships in 24 hours |
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| Buy Now |
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Product Description |
| Three years ago, award-winning actress Angelina Jolie took on a radically different role as a Goodwill Ambassador for the UN High Commissioner for Refugees (UNHCR). Here are her memoirs from her journeys to Sierra Leone, Tanzania, Pakistan, Cambodia, and Ecuador, where she lived and worked and gave her heart to those who suffer the world's most shattering violence and victimization. Here are her revelations of joy and warmth amid utter destitution?compelling snapshots of courageous and inspiring people for whom survival is their daily work?and candid notes from a unique pilgrimage that completely changed the actress's worldview -- and the world within herself. |
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Product Details |
- ISBN13: 9780743470230
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
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11Nov
Posted by admin on 20th November 2009
11Nov
